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The founders
Alfred Nilsson and Sebastian Kwan Roos founded SPP with equal ownership, shared accountability and distinct leadership responsibilities across the studio.
Meet the founders ↓01 / The founders
Built with intention
Alfred leads SPP’s client strategy, commercial direction and creative standard, coordinating each commission from the first conversation through to final delivery.
Sebastian shares responsibility for SPP’s strategic direction, client commitments and production standard, supporting a coordinated and accountable experience across every commission.
02 / Founders’ charter
How the studio is led
These principles define how the founders make decisions, protect the work and serve every client.
Every commission must feel coherent, considered and unmistakably Sterling from first conversation to final delivery.
Clients receive one coordinated production experience, with responsibilities made clear before work begins.
Ideas are tested against the property, the audience and the truth of what is being represented.
The partnership is built to create lasting client relationships, not isolated transactions.
One coordinated studio
Clients receive one coherent SPP experience, with the lead partner and approval path identified clearly in every proposal.